Today’s LMS platforms are packed with cutting-edge features and customization options. A company can implement a powerful computer-based training program in less time and at a lower cost compared to what was available years ago. While the functionality may be there, a good LMS needs to look and feel like it is part of the organization. That’s where white labeling comes in.
What Is a White Label LMS?
The term white label describes a product that arrives unbranded. The term comes from the recording industry. Long ago, promotional copies of records were sent out in white sleeves with no official artwork. These were given to DJs to solicit new music to build hype before an album was released.
A recent example comes from retail giant Walmart. If you have ever strolled through their grocery aisles, you have probably noticed the store’s “Great Value” brand on a wide variety of products. No, Walmart doesn’t manufacture everything under the sun. Instead, the retailer buys goods from manufacturers and has their branding added. While Walmart’s brand may fall under a private label, the concept is still the same.
Many industries use white labeling today, including software products. For an LMS, it means that the developers include features that allow the user to apply their brand colors and logo. The degree of customization will vary from one platform to the next, but the basic idea is still the same. Usually, no coding knowledge is needed to do it. You can buy a pre-made learning management system that can be customized to fit your corporate branding.
Why Should I Care About LMS Branding?
A great product or service is very important, but that’s only part of the success equation. You also need to build a recognizable brand. Why does this matter when utilizing an eLearning system?
- Build Confidence for eCommerce – If you plan to sell courses to the public, then you want to make sure you are easy to identify. Customers will feel confident when they see your branding. It helps build trust because the consumer knows that they are buying content from you and not an unknown third party.
- Increase Engagement – Whether you sell courses online or train internally, engagement is important. The more engaged your learners are, the more likely they will be to complete training and enroll in future classes. Branding makes it easier to find your apps and websites. The learner will recognize your name and logo from the LMS when they see it on the Android or Apple store or a website.
- Maintain Consistency – Consistency sends a message of reliability and professionalism. Make sure your customers or learners know that they can count on your company to provide the same quality starting with a consistent identity.
Do I Need a White Label LMS?
Not all LMS platforms offer white label features. Others may provide more extensive features at a higher cost. Deciding on the best option depends on your individual needs and budget. You may need a white label LMS if you:
- Have a Company Website – Many eLearning platforms include embedding and white labeling. If you already have a company website, you can add the LMS as an extension of that property. Apply custom branding and colors and embed in or link to your existing pages to create a seamless experience for visitors.
- Need Affordable Solutions – A white label LMS is an affordable alternative to paying for a private label product. Private label means that the product was manufactured for you with your branding. This typically costs more because the item is made specifically for you. White label platforms give you the same end-result using a pre-made product without the added costs.
- Plan to Grow Your Business – If you plan to expand your customer base or workforce, then branding is important. The stronger your brand is, the more recognizable and memorable you will be. Incorporating it into your training material should be a part of the growth process.
- Have Limited Internal Resources – Building and maintaining a learning management platform requires skill and experience. If you don’t have access to people with those skills, not to mention the time required to work on it, then you won’t be able to build your own LMS. A white label product gives you access to custom branding and tech support, so you don’t have to consume internal resources or hire more people.
- Interact with the Public – If your business includes selling courses to the public, then you should pay attention to your branding. Your brand sends a message about who you are. It is a big part of your corporate image. Make sure it appears on all your properties and resources.
Finding the Right White Label LMS
There is no one-size-fits-all product when it comes to the eLearning industry. Each organization’s needs are different, and each platform offers different solutions. The best way to get started is to figure out how much you can afford to pay for your LMS and what features and access you will need. Some charge a monthly subscription while others require a fee per user.
Once you have the basics figured out, explore your options through reviews and articles. Visit LMS.org first to learn more about available LMS platforms and what they have to offer your company.
